The main benefit of highway billboards is that they allow you to reach a wide audience all at once. Businesses are constantly trying to figure out ways to advertise their products and services.
But many investors often end up feeling frustrated from their lack of success. So, if you’re looking to improve your advertising strategy, then it might be time to upgrade your highway billboards. Here are some simple tips that can help you get started.
1. Prioritize Imagery Over Text
You don’t have much space on a highway billboard, so it’s important that every pixel counts. Rather than cramming as much text as possible onto one side of the board, consider prioritizing imagery over words. Using images will help capture attention more effectively.
2. Incorporate Motion into Your Design
Motion draws attention and can help make a design stand out from other billboards or advertisements in the area. Use motion when possible, whether that means incorporating moving elements into static images or animating static objects within video clips.
3. Be Strategic With Your Colour Scheme
A key step in upgrading billboard advertising in Durban is to choose a colour scheme that will complement your business. You need to choose colours that represent you in the best way possible.
For instance, if you run a restaurant, then it makes sense to use warm colours like reds, yellows, and oranges. To convey luxury, go for darker shades like black or purple because these colours convey elegance and sophistication.
4. Upgrade your LEDs
LEDs give off a brighter light than traditional bulbs. This means they’re better at grabbing attention from passing drivers. To mitigate the issue of energy consumption, make sure your new LEDs are energy-efficient.
White lights will work just fine for most applications, try using different colours as well. If nothing else, this can help you stand out from competitors who are using white lights on their billboards.
Conclusion
If you’re looking to give your billboard advertising a boost, visual is your best bet. From audience-grabbing images to engaging copy, every little change can add up to an effective campaign. The important thing is to not get overwhelmed.
Think of it as putting a dozen puzzle pieces into one cohesive image. Most of the improvement is achieved by simply being more creative with how you present your information. With the tips mentioned above, your highway billboard campaign is guaranteed to bring in revenue.