When it comes to trading show design, the options are endless. There are countless ways to make your trade show display design, stand out from the crowd and attract attention. However, not all methods are equally effective. If you want to ensure that your display is more effective, then you need to focus on design elements that will grab attention and keep people engaged.
Some of the most important elements of effective trade show design include color, contrast, texture, and originality.
Use colour effectively.
The use of colour in your trade show display is an important aspect that should not be overlooked. Color can help draw attention to your display, so choose colours that contrast with the background and don’t blend in too much. For example, if your display is set up against a dark blue wall, you would want to choose a bright yellow or red banner to draw attention to it. The same rule applies if your booth is located in an area with lots of people walking by; try using brighter colours to catch their eye as they pass by.
Maintain contrast.
When choosing your trade show booth’s colour scheme, make sure that there is enough contrast between all elements of your booth so that everything stands out and catches the eye of passersby without being too overwhelming to the senses at once. It’s also important to maintain consistency throughout all elements of your booth design so that it looks professional and cohesive from all angles instead of like a disorganised mess!
Be unique and original.
The best trade show displays are the ones that stand out from the crowd! It’s easy for attendees to get overwhelmed by all the booths around them at trade shows, so it’s important to have something unique in order to catch their attention. If you have an idea of what you want your display to look like but aren’t sure how to make it happen, consider hiring an experienced trade show designer like us here at Trade Show Displays Ltd., who will help design a custom display that fits your needs!
Utilise texture.
Textures can be used to create depth and dimension in a trade show display design. They can also add an element of interest or intrigue which will make people want to come over for a closer look. For example, adding a variety of materials, such as wood and metal, can give your stand a unique look compared to other stalls at the same event.